Thursday, April 7, 2011

Scared Smokeless

I've had kind of a long day and I'm really kind of tired right now, so I'm going to make this one a little short. I just learned that over in Australia, they have made new regulations for what cigarette packages can look like. They're trying to deter young people from starting to smoke. They're method of doing this seems to be to try and scare the holy crap out of kids by making the packages downright scary.

The Federal Government down there in Australia has made it so that companies can no longer display their logo on the packages. The color of the background has to be an ugly olive green color, as someone's research has determined that ugly olive green is the least attractive color to smokers. (I don't know that research was all that necessary, as I think most people are turned off by ugly olive green. Hence the term "ugly".) The name of the brand has to be in a specific font. (They don't mention what the font is, though. From the looks of it, it could be a variation of Arial or the beloved Helvetica. But I only mention that because I'm a nerd and I don't get to throw out my font There also have to be huge warnings on the sides and on the front. Also included on the front, a scary ass picture of something horrible that will happen to you if you smoke. The folks over there at were kind enough to provide a picture of what the new scary ass cigarette packages will look like. Behold!

Holy S! My God! Why is his eye held open like that?! Shouldn't there be a picture of a seeing eye dog or something else?! Why not a German Shepard?! Oh, right. Because they're trying to scare the holy bejeezus out of folks. Hey, it worked with me. I can't believe that with images like that, they were seriously concerned about whatever font they were going to use. I can tell you right now, I have no idea what any of the wording on the package says. And I am not going to know what it says ever because I will never look at that package again. I will not be smoking in Australia or anywhere else. Granted, I wasn't planning on smoking anywhere to begin with, but that image did deter me from ever thinking about it. Holy crap. I hope I can sleep tonight.

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